“Nearly every solution on the market leverages the end user’s smartphone as the device they can use on the go or at home to access a live feed of their front door via their doorbell camera, or to access stored video clips and take snapshots. Additionally, the familiarity of homeowners being able to access their security and smart home systems via their phone makes video doorbell cameras a natural extension or additional layer to those solutions. ”The novelty of the technology means there isn’t a long history of tried and true methods to sell them, but as Stone sees it, there are two main ways dealers and integrators can offer video doorbells. First, they can sell the doorbell as the starting point to introduce smart home technology that the consumer uses frequently. “The consumer will be amazed at the simplicity of answering their smartphone to see and talk with visitors at their front door,” Stone says. Second, the video doorbell is an excellent add on to any security or home automation system. “As a dealer that may be selling a system with monitoring and/or maintenance, adding the video doorbell may turn out to be just a few more dollars per month for the consumer. So it’s a good win win for everyone. ”Jeff Neilson, manager, purchasing and planning, AVAD, Scottsdale, Ariz. , says dealers and integrators can close the deal on video doorbells by demonstrating an immediate improvement to a customer’s ability to monitor and control their home, especially by integrating a video doorbell with other connected home devices. “By creating one versatile ecosystem, the homeowner instantly understands the capabilities and they’ll become hooked,” he says.